THE INSIGHTS

Activity Stream Extends E-commerce And Merchandise Tools

Earlier this year, Activity Stream added capabilities to connect merchandise and other product sales to their platform, enabling a deeper understanding of fans and customers.

The initial features offered a view of products sold through the ticketing platform as well as dedicated e-commerce platform Shopify, with breakdowns of customers by product and key demographics, helping those working with merchandise and F&B see what products are selling.

After the initial release, the work started by outlining a more comprehensive view of merchandise sales, tying it into customer profiles, segmentation and giving insights into inventory. The plans will be executed from Q1 2020, along with the rollout of the new and updated Activity Stream solution.

As part of the upgrade, additional elements have been added to the Shopify integration, including product inventory, product collection information and product imagery, which will unlock new insights and notifications.