THE INSIGHTS

Activity Stream’s New Partnership with the Sydney Coliseum

Activity Stream is delighted to be announcing a partnership with the Sydney Coliseum, West HQ, who will become our first ever Australian client. This isn’t the only first, however,...

Key considerations when selling a major event

Whether you’re putting on a festival, major sports event or big theatre production, there are a number of key considerations that should be part of your strategy for sales,...

eSports at the Australian Open- A Growing Entertainment Opportunity

Read about the Australian Open's experience of hosting an eSports event alongside a world famous tennis tournament.

Knowing your Audience – A Guide to Segmentation

One of the most powerful tools for anyone working in the events industry is knowing your audience and how to speak to them. People attend events for a huge...

Tell me your section and I’ll tell you WHY you attend

Can you tell something about a person from the seat they are sitting in? Well yes, it turns out. At least if the seat is in a stadium, where...

Show me you know me…

Only a few years ago, segmented campaigns meant taking out a list of people that had attended a concert in the last 12 months, or those that lived in...

How data improves business

Did you know that companies making successful use of data are, on average, 5% more productive and 6% more profitable than their competitors? This is also true for the...

Dave Wakeman and Martin Gammeltoft sharing viewpoints

Listen to Dave Wakeman’s newest podcast featuring Martin Gammeltoft from Activity Stream. In this episode, Dave and Martin cover many different and interesting subjects. So if you would like...

7 effective ways to sell discounted tickets

Imagine the following situation: The event draws closer. Ticket sales are not as you hoped. The marketing push did not pay off as expected, so you are reluctant to...

“Everybody wants to be first to be second”

The headline is a quote from Steve Machin (Aventus) at this year’s Futuretix conference, held November 12-14 in Miami! I think it sums up the main themes of the...

7 ticketing industry trends: What to expect in the near future

In entertainment ticketing, change and progress are the only constants. So what does the future look like? What are the biggest game-changers in the pipeline? In this article you...

The king of Tickets: Dave Wakeman

Sometimes called the King of Tickets for his role in moving the ticketing industry to the Internet, Dave Wakeman leaves no stone unturned when exploring where the business of...