THE INSIGHTS

Show me you know me…

Only a few years ago, segmented campaigns meant taking out a list of people that had attended a concert in the last 12 months, or those that lived in...

How data improves business

Did you know that companies making successful use of data are, on average, 5% more productive and 6% more profitable than their competitors? This is also true for the...

Dave Wakeman and Martin Gammeltoft sharing viewpoints

Listen to Dave Wakeman’s newest podcast featuring Martin Gammeltoft from Activity Stream. In this episode, Dave and Martin cover many different and interesting subjects. So if you would like...

7 effective ways to sell discounted tickets

Imagine the following situation: The event draws closer. Ticket sales are not as you hoped. The marketing push did not pay off as expected, so you are reluctant to...

“Everybody wants to be first to be second”

The headline is a quote from Steve Machin (Aventus) at this year’s Futuretix conference, held November 12-14 in Miami! I think it sums up the main themes of the...

7 ticketing industry trends: What to expect in the near future

In entertainment ticketing, change and progress are the only constants. So what does the future look like? What are the biggest game-changers in the pipeline? In this article you...

The king of Tickets: Dave Wakeman

Sometimes called the King of Tickets for his role in moving the ticketing industry to the Internet, Dave Wakeman leaves no stone unturned when exploring where the business of...

Good Customer Experience as a Strategy

At this year’s Ticketing Professionals Conference, one of the stand-out sessions was the opening keynote from Bill Hogg on organization culture and how to deliver a great customer experience....

Achieving customer engagement nirvana

The accomplishments in commercial development, digital media, and the leisure & entertainment spheres make Nigel Robbins an instant thought-leader on all aspects of bringing extra value to customers. For...

5 ways connecting email data improves your business

As a company, we are quite obsessed with connected data. It’s hard not to when you have enabled so many to get so much out of what seems logical,...

5 ways connecting gated Wi-Fi data improves your business

As we described in the first article of this blog series where, we explore the value of connected data, we are frequently drilled on the subject. So based on...

7 ways connected ticket scanning data unlocks immediate business opportunities

Your organization has a lot of data at your exposal. But are you making the most out of it? The information derived from ticket scanning data is extremely valuable...