THE INSIGHTS

Our Upcoming Sales Prediction Model- An Interview with our CTO

We recently spoke to Helgi Helgason, our Chief Technology Officer, about his recent work on our upcoming sales prediction model. We’re really excited about the potential this might hold...

Activity Stream’s New Partnership with the Sydney Coliseum

Activity Stream is delighted to be announcing a partnership with the Sydney Coliseum, West HQ, who will become our first ever Australian client. This isn’t the only first, however,...

Key considerations when selling a major event

Whether you’re putting on a festival, major sports event or big theatre production, there are a number of key considerations that should be part of your strategy for sales,...

Our Guide to UTM Tags and 4 Top Tips on How to use them

Imagine sending a letter to a friend, you write down their address in the middle, you put on a stamp and finally your own address at the top left....

eSports at the Australian Open- A Growing Entertainment Opportunity

Read about the Australian Open's experience of hosting an eSports event alongside a world famous tennis tournament.

Knowing your Audience – A Guide to Segmentation

One of the most powerful tools for anyone working in the events industry is knowing your audience and how to speak to them. People attend events for a huge...

Tell me your section and I’ll tell you WHY you attend

Can you tell something about a person from the seat they are sitting in? Well yes, it turns out. At least if the seat is in a stadium, where...

Show me you know me…

Only a few years ago, segmented campaigns meant taking out a list of people that had attended a concert in the last 12 months, or those that lived in...

How data improves business

Did you know that companies making successful use of data are, on average, 5% more productive and 6% more profitable than their competitors? This is also true for the...

Dave Wakeman and Martin Gammeltoft sharing viewpoints

Listen to Dave Wakeman’s newest podcast featuring Martin Gammeltoft from Activity Stream. In this episode, Dave and Martin cover many different and interesting subjects. So if you would like...

7 effective ways to sell discounted tickets

Imagine the following situation: The event draws closer. Ticket sales are not as you hoped. The marketing push did not pay off as expected, so you are reluctant to...

“Everybody wants to be first to be second”

The headline is a quote from Steve Machin (Aventus) at this year’s Futuretix conference, held November 12-14 in Miami! I think it sums up the main themes of the...