Engage Your Audience Before the Show Begins
Arts and entertainment organizations send dozens of messages each week, but not all emails are created equal. Transactional messages—like pre-show reminders and ticket details—achieve 70-80% open rates. Make every message count—see how leading venues do it👇
Pre-show Email VS. SMS
That sample email was pretty comprehensive – what information should be sent via SMS instead of via email? There’s no reason that information only has to exist in one place and, in fact, your most critical information should be shared via both. What information are people going to need at their fingertips as they arrive at your show? It all depends on your organization, but things like digital tickets, directions, and FAQs are a good place to start.
Enter: crowdEngage’s digital ticket
Instead of trying to communicate everything in one text message, let’s take the same approach we did in that email and link out to essential information. But, you don’t want to include 3 or 4 different links in a text – which is why crowdEngage consolidates all of the necessary event information into one progressive web app:
That’s all you need to say! “Here’s a link to your tickets, you can also pre-order from the bar and get other information right at that link.” It’s a one-stop-shop for your visitor’s event needs, and makes SMS communications a practical way to communicate with your audience.
Engage, Inform, and Delight with crowdEngage
Effective event communication is all about providing the right information at the right time while reinforcing your brand’s voice. Whether it’s through email or SMS, ensuring a seamless flow of information helps you build stronger relationships with your audience. Want to enhance your pre-show and post-show messaging? Learn more about how crowdEngage can streamline your event communications here.
Ready to elevate your visitor experience?
Go Beyond Digital TicketsEngage Your Audience
With important pre-show, on-site, and post-show information and surveys, you engage with your audience at every key point in the event lifecycle journey.
Pre-Event:
Share FAQ, Map to Venue, & More

Day-of-Event:
Send Mobile Ticket, Food & Beverage Pre-Order

Post-Event:
Follow up with an Event Survey
