As one of the most iconic venues in London, the SSE Arena has hosted some of the biggest shows and many of the people in and around London have great memories of attending their events. When it comes to development and growth of the arena, SSE has now employed Activity Stream to assist the team in building stronger relationships with customers, optimizing marketing, and getting insights into sales and inventory.

“We have been very impressed with the solution that Activity Stream has developed, and we believe that their ambitions for enabling teams to make the most of the data available matches our plans very well“, explains Jeremy Smith, the Director of IT at ASM Global.

Aside from bringing together data from ticketing, campaigns, communications and so on, the two teams will also collaborate on developing advanced automation that will enable Wembley Arena to keep improving the customer experience and commercial performance.

“We are very excited to be working on this project with the Wembley team. I’m confident that the joint ambitions will take us far, together”, says Martin Gammeltoft from Activity Stream.

Over the coming months, the project teams will collaborate to set up data infrastructure and prepare the tools.