Activity Stream embarks on a new partnership with The Audience Agency, bringing together two organisations with a mission to help arts organisations implement better decision-making using data

Based in Reykjavik, Copenhagen, and Belgrade, operating across UK, mainland Europe, US, and Australia, Activity Stream is a platform for live entertainment and sports organisations that applies artificial intelligence and data analytics to create actionable insights. The new UK partnership with The Audience Agency offers users of Activity Stream access to customer tagging through Audience Spectrum Licensing.

Offering a range of powerful tools that analyse both ticketing and online activity, Activity Stream provides the ultimate data overview, which significantly saves time to focus on value-adding tasks. The platform is already working with several UK venues, including New Wolsey in Ipswich.

Martin Gammeltoft from Activity Stream says:

“We are very excited to add the power of the audience profiling to our solutions. Above all, it will enable venues and arts organisations to get a more comprehensive understanding of their audience, and I am sure we will see some surprising patterns as well.”

Using the power of Audience Spectrum, all customer records within the platform can be tagged with a spectrum type. Allowing segmentation used within Audience Finder to enhance the use of the platforms features further.

Cimeon Ellerton, Chief Product Officer, The Audience Agency says:

“We are delighted to enter a partnership with Activity Stream as part of our ongoing efforts to be as integrated and interoperable with the tools our clients use, or may wish to use, and to ensure the value of Audience Spectrum and Audience Finder is shared as widely as possible. The single customer view with the power of Audience Spectrum magnifies/amplifies the insight that each brings on its own. Audience Spectrum in Activity Stream means the relationship approach/comms/marketing can be tailored right from the first customer interaction.”

For press enquiries or further information contact: Rosie Hanley, PR & Communications Manager

E: T: 020 7260 2502

For details on Audience Spectrum licensing through Activity Stream contact:

Chris France, Head of Product Accounts

E:  T: 020 7260 2505

For details on Activity Stream contact:

Anne von Grumbkow, Strategic Partnership Manager

E: T: 0045 5378 0018


The Audience Agency The Audience Agency is a mission-led charity: whose purpose is to enable cultural organisations to use national data to increase their relevance, reach and resilience.

Activity Stream Purpose-built for Live Entertainment and Sports, Activity Stream’s solutions enable clients to get immediate value without having to invest key resources in design and set-up. Through AI-based tools and key business observations, Activity Stream break down data silos and provide real-time insights to help clients increase revenue and improve customer understanding and experience.