Rob Macpherson will share his expertise on successful brand-building strategies and how to make better long-term and short-term strategic choices.
In this webinar, you'll learn how to:
About the webinar
* Position your target audience in the funnel with a 7-step model
* Identify the popularity and appeal of your venue AND your competitors through panel research
* Build strategic budgets and clear media plans with ease
This 45 min session will look at the importance of brand-building through emotional priming rather than urgent sales messaging alone.
Night of show solutions for your venue
Hundreds of venues highlight crucial challenges they face before curtains open on a show night. This 25-minute discussion will show in real-time just how simple the patron experience can be and how easy it is to integrate with your ticketing.