When Second Stage moved out of their long-standing Off-Broadway venue, they faced a familiar challenge: how to communicate clearly with audiences.

You’ll hear real-world insights on:

• Launching SMS and digital ticket delivery with limited setup time

• Tailoring messages for different patron types, from 30 Under 30 to long-time subscribers

• Managing communication across both Broadway and Off-Broadway audiences

• Evolving your approach based on feedback, demographics, and show type

This session is ideal for venue teams, marketers, and ticketing professionals looking for practical ways to improve pre-show communication and audience support.