Activity Stream is seeking a Broadway Marketing Analyst to support our Broadway clients, primarily the prominent Shubert Organization, which owns and operates 17 theaters on Broadway.

The purpose of this role is to help our clients, including Broadway shows and producers, understand trends and patterns in customer, sales, and marketing data.
In close collaboration with the Shubert Organization and with extensive Broadway data at our disposal, we aim to build a data-first approach to identify the right audience early in each shows’ development and sales cycle, facilitating efficient and effective approach to marketing maximizing return on investment across paid, earned, and owned media.

Responsibilities:

• Utilize Activity Stream and other common marketing tools (Google Analytics, Meta Business Manager, etc.) to analyze customer, sales, and marketing data for Broadway clients.
• Own the process, from initial request to implementation, of reporting feature requests and bug reports from the Shubert Organization to Activity Stream
• Understand and apply targeting goals set by Broadway clients at key points of each show’s lifecycle
• Utilize existing audience data and/or a LLM to identify audiences that meet targeting goals
• Measure ROI of online and offline advertising campaigns (predominantly through UTM and Server Side Tracking via CAPI etc.)
• Track and report on campaign and marketing KPIs, including leads, conversion rates, website traffic, and social media engagement
• Monitor budget distribution and performance of paid ad campaigns
• Conduct research and analyze benchmarking data for Broadway shows
• Recommend optimizations to enhance marketing efficiency
• Collaborate with our internal product team to improve our marketing tools to support promotional projects (e.g., automation, content consumption, social media, scheduling) for Broadway shows

Requirements:

• Proven work experience as a Marketing Analyst or in a similar role.
• Expertise in analytical tools for marketing, e.g. Google Analytics
• Experience with paid media campaigns
• Knowledge of the entertainment / ticketing industry and specifically Broadway is a big bonus
• Experience with or interest in learning LLM engineering
• Strong analytical abilities.
• Proficiency tools for data analysis, e.g. Excel
• Ability to experiment – and learn – new systems; and comfort with adapting to legacy technologies
• Bachelor’s degree in Marketing (or relevant field) and/or equivalent experience

If you are passionate about data, enjoy working in a dynamic environment, and have a knack for translating numbers into actionable insights, we would love to hear from you. Join us at Activity Stream to drive marketing success for Broadway shows and make a tangible impact on the entertainment industry.

Salary range for this role is between $70,000-$80,000 dependent on experience.

Activity Stream, a rapidly growing tech company with a global presence, specializes in SaaS platforms for marketing intelligence, patron engagement, and venue management. As we expand further into the North American market, we’re seeking a talented Business Development Representative to join our US team. While we prefer candidates in the northeast, this is a remote position open to qualified individuals passionate about live events, arts and culture, and technology.

Responsibilities:

• Develop relationships with live events professionals, understanding their needs and challenges.
• Qualify leads through impactful discovery calls, gaining deeper insights into organizational requirements.
• Manage outbound sales campaigns via emails, calls, and virtual meetings.
• Contribute to our CRM system, adding, updating, and sourcing information to grow your pipeline.
• Maintain a strong product knowledge and continuously develop an understanding of our offerings and market positioning.
• Occasional travel (10%) to relevant conferences and industry events.
• Requirements:
• 1-2 years of business development, telefundraising, or box office experience.
• Excellent time management and organizational skills, with the ability to handle multiple tasks while meeting targets.
• Strong curiosity and a willingness to understand new concepts with an always learning mentality.
• Genuine desire to engage with people in the live entertainment/arts and culture industry.
• Self-motivated, proactive, and driven to succeed as part of a high-performing remote team.
• Experience in theater, live entertainment, or a strong passion for these fields is strongly preferred.
• Experience with CRM systems, ESPs, or analytics platforms is a plus.

Perks:

• Generous healthcare package, including optional dental and vision.
• 10 days paid vacation accrued from day one.
• 401K with employer-matched contribution.
• Opportunities for travel to events within the US and with colleagues in Edinburgh, Scotland, and Ghent, Belgium.

Compensation for this role is 40,000-50,000 with an uncapped commission structure. If you have a strong B2B business development background, exceptional communication skills, and a passion for live entertainment, we invite you to apply and be part of our innovative journey.