THE INSIGHTS

Show me you know me…

Only a few years ago, segmented campaigns meant taking out a list of people that had attended a concert in the last 12 months, or those that lived in...

NBA team takes advantage of ticket scanning data

At every game, the same scenario occurred: Many empty seats at game start. Then gradually filling up during the game – even in the high-priced sections. A bad overall...

7 ways connected ticket scanning data unlocks immediate business opportunities

Your organization has a lot of data at your exposal. But are you making the most out of it? The information derived from ticket scanning data is extremely valuable...