THE INSIGHTS

Key considerations when selling a major event

Whether you’re putting on a festival, major sports event or big theatre production, there are a number of key considerations that should be part of your strategy for sales,...

Konzerthaus Berlin to boost their audience insights

The beautiful Konzerthaus Berlin offers you a wide-ranging program with over 600 events per season, from symphony concerts to chamber music, from musical theater productions to special children’s concerts,...

Show me you know me…

Only a few years ago, segmented campaigns meant taking out a list of people that had attended a concert in the last 12 months, or those that lived in...