THE INSIGHTS

Improving the Customer Experience with Data via Blackpool Grand Theatre

As the pandemic has caused many changes in the entertainment industry, it has also highlighted the need for technology and understanding our audiences. For Blackpool Grand Theatre, the future...

Our Upcoming Sales Prediction Model- An Interview with our CTO

We recently spoke to Helgi Helgason, our Chief Technology Officer, about his recent work on our upcoming sales prediction model. We’re really excited about the potential this might hold...

Key considerations when selling a major event

Whether you’re putting on a festival, major sports event or big theatre production, there are a number of key considerations that should be part of your strategy for sales,...

Our Guide to UTM Tags and 4 Top Tips on How to use them

Imagine sending a letter to a friend, you write down their address in the middle, you put on a stamp and finally your own address at the top left....

Konzerthaus Berlin to boost their audience insights

The beautiful Konzerthaus Berlin offers you a wide-ranging program with over 600 events per season, from symphony concerts to chamber music, from musical theater productions to special children’s concerts,...

How to fill the seats – every time

At Olavshallen the ambition is clear: “We want to be the preferred venue – both regionally and nationally!” But how does Norway’s fourth biggest concert hall achieve such an...

Show me you know me…

Only a few years ago, segmented campaigns meant taking out a list of people that had attended a concert in the last 12 months, or those that lived in...

How data improves business

Did you know that companies making successful use of data are, on average, 5% more productive and 6% more profitable than their competitors? This is also true for the...

Better marketing, automated

Now you can track all your digital activities automatically as Activity Stream is launching web tracking as part of the standard solution, mapping it to ticket purchases and customer...

NBA team takes advantage of ticket scanning data

At every game, the same scenario occurred: Many empty seats at game start. Then gradually filling up during the game – even in the high-priced sections. A bad overall...

How to create magic moments beyond customer care

We are all looking for an edge – a source of differentiation to stand out… Just think about all the different messages you are exposed to every single day...

Gain deeper insights of your customers and increase ROI

Do you know your top customers? Do you know your top customers live close by or far away? And for a specific event category? Do you know the behavior...