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Assembly Hall Theatre subscribes to Activity Stream

Both the first in the UK and first in a string of TopTix users

London, October 26th, 2017: Assembly Hall Theatre, Tunbridge Wells, is adopting the Activity Stream system and the associated AS for Live Entertainment industry-specific solution, to enable the venue to optimize its sales, marketing, and customer experience as a part of its mission to improve digital marketing efforts.

Under the agreement, The Assembly Hall Theatre becomes the first UK-based venue to subscribe to Activity Stream’s solution already being widely deployed in Scandinavia and the USA.

“I have been impressed by the way Activity Stream enables venues to create a powerful marketing dashboard and was surprised to find that we are the first UK venue to adopt its innovative solution,” comments Antony Pickthall, Sales and Marketing Director of Assembly Hall Theatre. Continues Mr. Pickthall: “Over the past eighteen months the Assembly Hall Theatre has been re-inventing its programming and marketing strategy under Theatre Director, JJ Almond and with the support of the Tunbridge Wells Borough Council’s Digital First strategy The Assembly Hall Theatre is determined to create the best possible framework to enable it to achieve ambitious audience and sales targets. Activity Stream will help us to develop the insights required to achieve this.”

Further, The Assembly Hall Theatre is the first venue to take advantage of Activity Stream’s integration to TopTix’s  SRO4 platform, currently under development. Already integrated with other leading ticketing platforms, Activity Stream is soon becoming available to all organizations using TopTix for their ticketing sales and delivery.

“We’re extremely happy that we’ll be working with The Assembly Hall Theatre, an organisation with a long history and a customer focus that is exciting to support”, says Martin Gammeltoft, VP of Commercial Operations, Activity Stream, and continues: “The fact that we’ll be soon ready to accommodate all TopTix clients is a significant milestone as well, given the fact that TopTix serve a long list of very ambitious venues and organizations, that can take full advantage of Activity Stream without further integrations.”

About The Assembly Hall Theatre

The Assembly Hall Theatre is a theatre in Tunbridge Wells, Kent, seating 1020 people. The theatre hosts a variety of popular music, comedy, family, dance, drama, classical music, and variety events, as well as an annual pantomime. Since 1967, the Assembly Hall has been home to the Tunbridge Wells Operatic and Dramatic Society. Their first performance was Gilbert and Sullivan’s The Gondoliers. Past performers have included Coolio, Let Loose and The Stranglers.

About TopTix

Since 2000, TopTix, Ltd, acquired this year by Seat Geek, has been supplying software for ticketing, fundraising and customer relationship management. Their flagship platform, SRO (Standing Room Only), supports over 500 institutions, processing 80 million tickets a year. The client base includes museums, theatres, festivals, stadiums, arenas, sporting organizations, concert halls, and visitor attractions spanning 16 countries, including such well-known organizations as The Royal Concertgebouw, the Netherlands; J. Paul Getty Museum, Sundance Film Festival, USA; English National Opera, Zoological Society of London, West Bromwich Albion Football Club, UK; Friends Arena, Sweden.

About Activity Stream

Activity Stream provides a cloud-based operations intelligence platform. It enables the commercial exploitation of artificial intelligence to improve services and operations by generating clever real-time insights to a business.