CREATING VALUE WITH BETTER USE OF DATA
This week Martin Gammeltoft, VP of Commercial Operations at Activity Stream, and Martin Crosier of AKA Promotions, participated in an expert panel discussion about creating value with better use of data hosted by Leo Sharrock of the Audience Agency at the Ticketing Professionals Conference in Birmingham.
Martin Crosier opened with an interesting case story about how AKA has built a warehouse of ticket sales and event data collected for years from a long list of events. The data has been enriched with specific information about the cast, reviews, and much more, enabling AKA Production to analyze sales performance in detail.
Following, Martin Gammeltoft presented his views on how the data focus is changing from historic data collection to real time data delivery in order to bring the right information to the right people at the right time – and in the right format. Based on use cases gathered beforehand doing interviews with conference attendees, the presentation demonstrated dashboards, tools, if-this-then-that triggers, and the generation of key observations brought to users of the Activity Stream platform and the associated AS for Live Entertainment industry specific solution.
The presentations raised many meaningful questions from the audience covering the subject far and wide – from making tools and GDPR, to how artificial intelligence, a functional foundation of the Activity Stream platform, will affect tools and data analysis.
From all of us at Activity Stream, we would like to extend a big “thank you” to our fellow panelists and a great audience who was extremely engaged even at this last session of the day.
If you want to know more about getting an “intelligent assistant” making data work for your organization, please contact us here.