What we have to say, what we want to say, and stuff others say about us
Kyle Wright from the Shubert Organisation presented their data makeover at this year’s Ticketing Technology Forum in Dublin. Broadway Data Facelift was a high impact, informative narrative of how the Shubert organization redesigned their data strategy and is implementing a new way to gather, analyze and create valuable operational intelligence out of their data to distribute in real-time for decision support.
Over the last months, Shubert has worked with Activity Stream to realize the full value of their data and try out new things to better understand their audience. You can read more about the case in this blog post.
The forum also marked the launch of a range of new features of the AI based Activity Stream operations intelligence platform. Advanced marketing tracking, an AI-based definition of customer segments for specific events, and Metty, an in-solution chatbot that helps you find relevant information, all now rolling out to existing subscribers.
A big takeaway from this year’s conference is that many venues, clubs, and organizations are more and more turning to specialized partners for better exploitation of their data, as the possibilities (and value) is increasing at tremendous speed. This year’s conference saw an increased number of dedicated intelligence providers enter the scene, offering a range of services to help organizers improve marketing, customer experience and optimize pricing by use of data analytic services. It’s also clear that services are now getting so mature, inexpensive and user-friendly that even mid-size venues are signing up to get benefits that were previously only available to big organizations with a large data warehouse, a team of business analysts and data scientists.
The Stream Team thoroughly enjoyed their days in Dublin and all the interesting dialogues they engaged in. A big thank you to the organizers and our fellow attendees for eventful and inspiring times.