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This week, Activity Stream’s very own Martin Gammeltoft, VP of Commercial Operations and Martin Crosier of AKA Promotions, participated in an expert panel discussion on creating value with better use of data hosted by Leo Sharrock of the Audience Agency at the Ticketing Professionals Conference in Birmingham.

Martin Crosier opened with an interesting case story about how AKA has built a warehouse of ticket sales and events data collected for years from a long list of events. The data has been enriched with show-specific information about the cast, reviews, and much more, enabling AKA Production to analyze sales performance in detail.

Martin Gammeltoft then presented his views on how the data focus is changing from historic data collection to real-time data delivery, to bring the right information to the right people at the right time – in the right format. Based on use cases gathered beforehand in interviews with attendees of the conference, the presentation demonstrated dashboards, tools, if-this-then-that triggers, and the generation of key observations brought to users of the Activity Stream platform and the associated AS for Live Entertainment industry specific solution, or even Amazon’s Alexa web analytics tool or a smartwatch.

Following the presentations, meaningful questions from the audience covered the subject far and wide – from making tools actually valuable, over the GDPR, to how artificial intelligence, a functional foundation of the Activity Stream platform, will affect tools and data analysis.

From all of us at Activity Stream, we’d like to extend a big “thank you” to our fellow panelists and a great audience who was extremely engaged even at this last session of the day.

If you want to know more about getting an “intelligent assistant” in your organization, please contact us.