THE INSIGHTS

Knowing your Audience – A Guide to Segmentation

One of the most powerful tools for anyone working in the events industry is knowing your audience and how to speak to them. People attend events for a huge...

Roskilde Festival starts collaborating with Activity Stream

As one of the most famous festivals of northern Europe, Roskilde Festival is truly an institution in European culture, and a lot of Activity Stream employees have fond memories...

Konzerthaus Berlin to boost their audience insights

The beautiful Konzerthaus Berlin offers you a wide-ranging program with over 600 events per season, from symphony concerts to chamber music, from musical theater productions to special children’s concerts,...

Tell me your section and I’ll tell you WHY you attend

Can you tell something about a person from the seat they are sitting in? Well yes, it turns out. At least if the seat is in a stadium, where...

SeatGeek integrates with Activity Stream to bring additional data insights

SeatGeek and Activity Stream today announced a partnership that will allow SeatGeek clients the ability to use Activity Stream to discover additional data insights. Launching with Cork Opera House, who will serve...

Activity Stream partners with The Audience Agency

Activity Stream embarks on a new partnership with The Audience Agency, bringing together two organisations with a mission to help arts organisations implement better decision-making using data Based in...

Activity Stream launch ‘Certified Consultants’ program

As organizations take in powerful new tools like Activity Stream, people and processes often need to be supported in order to make the most of it. Bringing in a...

Activity Stream adds a UK representative to the team

Activity Stream is over-the-moon excited to announce the latest addition to our team: Samuel Biscoe. Sam will be joining the Activity Stream growth team as Partnership Developer focusing on...

Upcoming Activity Stream Webinars

Below are the dates for the popular Activity Stream webinars with their subsequent registration links. Please sign up for as many as you wish – they are all bound...

How to fill the seats – every time

At Olavshallen the ambition is clear: “We want to be the preferred venue – both regionally and nationally!” But how does Norway’s fourth biggest concert hall achieve such an...

New Wolsey Theatre signs up for Activity Stream

In an effort to improve customer experience, communications and marketing, New Wolsey Theatre (NWT) is subscribing to the Activity Stream service. The service will enable the team to set...

Show me you know me…

Only a few years ago, segmented campaigns meant taking out a list of people that had attended a concert in the last 12 months, or those that lived in...