Since Activity Stream is becoming more international, we thought that we would make a ‘city-guided tour’ for our visitors, if you happen to travel to a city belonging to one of the Activity Stream offices, you can maybe check out some of these places! Let’s get to the recommendations! Copenhagen Place for dinner: Copenhagen has an abundance of options for eating out, with most cuisines represented and generally very high quality. We love Keyser Social for great food, great dr

The more that you know about your ticket sales, the better, right? If your marketing campaign goes well, you’ll want to know why. And if it goes wrong, you’ll definitely want to know why. By using UTM tags, you enable Google Analytics to track where your ticket sales come from in a more detailed way, and you can optimize your efforts where you achieve the best marketing results. Sometimes the audience will purchase the tickets directly from your website, while other times it

We’re very happy to welcome Peter Bek as our new marketing manager. Peter is the perfect fit for Activity Stream, having worked in live entertainment for many years and with a strong understanding of how data can be used effectively to promote events and reach audiences. Peter has worked at a Danish promoter running campaigns for concerts and festivals, and as a freelancer, in which we saw him teaching courses on the best use of data with Facebook when promoting events. Earli

We all want to spend our money and time wisely, especially when it comes to our marketing efforts. When you look over your spending reports and compare it with your venue’s sales overview, the goal is always to create a return on investment: which is a ‘performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of a number of different investments’. By combining your data with your communication efforts, you gain not only i

For marketers, the open rate is one of the top priorities when creating a campaign, as it is one of the best ways to see if your email strategy is working. With so many emails sent out a day, specifically 2.4 billion emails sent out per second, how can you make sure that you grab the attention of your audience every time? One easy way to do this is to make sure your subject lines are compelling and intriguing, so your customers will open your email and feel motivated to buy t

At Activity Stream, we are always aiming to improve and expand our services. One way we try to achieve this is by creating a dedicated space that our clients can go to so they can make an easy transition to digital marketing. This includes certifying consultants from around the world, so theatres, concert venues, stadiums and festivals feel fully supported. Carolyn Sims is a highly respected marketing expert with skills in growth strategies, digital marketing, CRM and audienc

Customer Satisfaction is of utmost importance when it comes to creating a successful live event and having the support and tools to help achieve that not only helps in terms of generating more revenue but also in creating connections with their audiences. Growing secondary revenue for a more personalized experience is something that the company, Visit, aims to achieve for their venues. By providing an easy and effective system for organizations to connect with their visitors

Apple has recently released their Apple Mail Privacy Protection (MPP) on September 20, 2021. This new feature will be self-activated on iOS 15 Apple device settings, which can allow the user to hide their IP address when using email. This new feature does not get added automatically, but gives the user the option to decide if they would like to protect their data or not. However, this is only for the Apple Mail app, for example other email apps, such as the Gmail app on the i

Building reach is very valuable to any organization, as it enables a (cost) effective way of reaching customers through newsletters and targeted campaigns, but how do you grow the number of marketing permissions? Here’s a list of ideas... 1. Make newsletter signup part of your ticket buying process Most ticketing systems allow you to make newsletter signup part of the buying process. 2. Set up competitions (Facebook or similar) Set up a competition demanding “payment” with