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ACTIVITY STREAM BLOG
Welcome to the Activity Stream blog. Here, we share content of case stories, inspirations, updates and engagements. You can also subscribe to our newsletter to always stay updated with Activity Stream.
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Natasha Boye
- Mar 18
- 2 min
Want To Track Your In-Venue Consumption? Maybe You Could Learn From A Bakery Chain...
Whether you’re a concert venue, a sports club or a theme park, you’ve probably thought about the potential of being able to match...
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Natasha Boye
- Feb 16
- 3 min
Tools For The Industry - 5 Tools We Love For Productivity
For many organizations, having a dependable toolbox can make all the difference when it comes to maintaining an efficient workplace,...
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Martin Gammeltoft
- Jun 3, 2020
- 1 min
Social Distancing And Seating – Letting An Algorithm Run Loose - Part 2
Since the first trial – using an algorithm to design the optimal seating plan under social distancing restrictions – there are now new...
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Martin Gammeltoft
- May 18, 2020
- 3 min
Social Distancing And Seating – Letting and Algorithm Take Control
Over the last weeks, it has been discussed how social distancing will be applied in theatres and venues. As articles have hinted that...
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Natasha Boye
- Apr 7, 2020
- 6 min
3 Things For Organizations To Do During "Downtime"
Instead of focusing on current events, the quarantine period has given organizations some extra “downtime” when it comes to work load. It...
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Natasha Boye
- Mar 30, 2020
- 3 min
Why COVID-19 Will Change You and Your Audience
The live entertainment industry, along with many other industries, is collapsing during this pandemic. It is leaving many unemployed,...
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Martin Gammeltoft
- Feb 16, 2020
- 3 min
Marketing Expert interview Series #1: Michala Svane, Tivoli (Denmark)
We’ve long wanted to shine a light on some of the great marketing experts in the industry, and we recently had the opportunity to sit...
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Martin Gammeltoft
- Jan 29, 2020
- 2 min
Are You Managing Your Top Customers Effectively?
What would you do if you found out that only 25-40% of your top customers had an upcoming visit planned? Well, looking over our clients,...
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Martin Gammeltoft
- Nov 18, 2019
- 1 min
Activity Stream Included In The Google Marketing Innovation Program
Google recently launched the Marketing Innovation Program (MIP), an “incubation program for tech companies in EMEA that have the...
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Martin Gammeltoft
- Oct 28, 2019
- 4 min
Key Considerations When Selling A Major Event
Whether you’re putting on a festival, major sports event or big theatre production, there are a number of key considerations that should...
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Martin Gammeltoft
- Oct 28, 2019
- 3 min
Our Guide To UTM Tags And 4 Top Tips On How To Use Them
Imagine sending a letter to a friend, you write down their address in the middle, you put on a stamp and finally your own address at the...
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Martin Gammeltoft
- Oct 7, 2019
- 4 min
ESPORTS At The Australian Open - A Growing Entertainment Opportunity
“We’re proud of our reputation for delivering world-class events and are always looking at new opportunities to reach more people. The...
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Martin Gammeltoft
- Sep 15, 2019
- 4 min
Knowing Your Audience - A Guide To Segmentation
One of the most powerful tools for anyone working in the events industry is knowing your audience and how to speak to them. People attend...
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Martin Gammeltoft
- Aug 27, 2019
- 2 min
Tell Me Your Section And I'll Tell You Why You Attend
Can you tell something about a person from the seat they are sitting in? Well yes, it turns out. At least if the seat is in a stadium,...
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Martin Gammeltoft
- Mar 25, 2019
- 4 min
How To Fill The Seats - Everytime
GROWING REVENUE AND AUDIENCES AT OLAVSHALLEN CONCERT HALL At Olavshallen the ambition is clear: “We want to be the preferred venue – both...
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Martin Gammeltoft
- Feb 6, 2019
- 1 min
Webinar: Subscribe To Better Sales, Marketing And Customer Experience
A LOOK AT HOW INTELLIGENCE AS A SERVICE IS DEVELOPING (FAST) More and more organizations are choosing dedicated third party subscription...
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Martin Gammeltoft
- Jan 22, 2019
- 1 min
Dave Wakeman And Martin Gammeltoft Sharing Viewpoints
DISCOUNTED TICKETS, CUSTOMER MOMENTS, MARKETING, AI, AND A LOT MORE... Listen to Dave Wakeman’s newest podcast featuring Martin...
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Martin Gammeltoft
- Jan 10, 2019
- 3 min
7 Effective Ways To Sell Discounted Tickets
HOW TO AVOID THE BIGGEST THREAT TO THE INDUSTRY Imagine the following situation: The event draws closer. Ticket sales are not as you...
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Martin Gammeltoft
- Dec 9, 2018
- 2 min
NBA Team Takes Advantage Of Ticket Scanning Data
HOW TO IMPROVE CUSTOMER EXPERIENCE AND INCREASE REVENUE At every game, the same scenario occurred: Many empty seats at game start. Then...
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Martin Gammeltoft
- Nov 18, 2018
- 6 min
How To Create Magic Moments Beyond Customer Care
“OUR CUSTOMERS NEED TO BE AT THE CENTRE OF EVERYTHING WE DO!” We are all looking for an edge – a source of differentiation to stand out…...
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