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4 Tips for Improving your Email Design
Peter Bek
  • May 2
  • 6 min
Articles

4 Tips for Improving your Email Design

With the constant expansion of digitalization and the high volume of emails being sent, there is a higher demand than ever before that...
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A Guided City Map From The Activity Stream Offices
Natasha Boye
  • Jan 19
  • 6 min
Articles

A Guided City Map From The Activity Stream Offices

Since Activity Stream is becoming more international, we thought that we would make a ‘city-guided tour’ for our visitors, if you happen...
520
What is a UTM tag and why is it so important?
Peter Bek
  • Jan 14
  • 4 min
Articles

What is a UTM tag and why is it so important?

The more that you know about your ticket sales, the better, right? If your marketing campaign goes well, you’ll want to know why. And if...
291
The Top 3 ROI When Focusing On Email Marketing Campaigns
Natasha Boye
  • Dec 1, 2021
  • 4 min
Articles

The Top 3 ROI When Focusing On Email Marketing Campaigns

We all want to spend our money and time wisely, especially when it comes to our marketing efforts. When you look over your spending...
520
The Positive Push From the Apple Mail Privacy Protection (MPP)
Natasha Boye
  • Oct 21, 2021
  • 2 min
Articles

The Positive Push From the Apple Mail Privacy Protection (MPP)

Apple has recently released their Apple Mail Privacy Protection (MPP) on September 20, 2021. This new feature will be self-activated on...
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Want To Track Your In-Venue Consumption? Maybe You Could Learn From A Bakery Chain...
Natasha Boye
  • Mar 18, 2021
  • 2 min
Articles

Want To Track Your In-Venue Consumption? Maybe You Could Learn From A Bakery Chain...

Whether you’re a concert venue, a sports club or a theme park, you’ve probably thought about the potential of being able to match...
390
Tools For The Industry - 5 Tools We Love For Productivity
Natasha Boye
  • Feb 16, 2021
  • 3 min
Articles

Tools For The Industry - 5 Tools We Love For Productivity

For many organizations, having a dependable toolbox can make all the difference when it comes to maintaining an efficient workplace,...
320
Social Distancing And Seating – Letting An Algorithm Run Loose - Part 2
Martin Gammeltoft
  • Jun 3, 2020
  • 1 min
Articles

Social Distancing And Seating – Letting An Algorithm Run Loose - Part 2

Since the first trial – using an algorithm to design the optimal seating plan under social distancing restrictions – there are now new...
70
Social Distancing And Seating – Letting and Algorithm Take Control
Martin Gammeltoft
  • May 18, 2020
  • 3 min
Articles

Social Distancing And Seating – Letting and Algorithm Take Control

Over the last weeks, it has been discussed how social distancing will be applied in theatres and venues. As articles have hinted that...
130
3 Things For Organizations To Do During "Downtime"
Natasha Boye
  • Apr 7, 2020
  • 6 min
Articles

3 Things For Organizations To Do During "Downtime"

Instead of focusing on current events, the quarantine period has given organizations some extra “downtime” when it comes to work load. It...
120
Why COVID-19 Will Change You and Your Audience
Natasha Boye
  • Mar 30, 2020
  • 3 min
Articles

Why COVID-19 Will Change You and Your Audience

The live entertainment industry, along with many other industries, is collapsing during this pandemic. It is leaving many unemployed,...
100
Marketing Expert interview Series #1: Michala Svane, Tivoli (Denmark)
Martin Gammeltoft
  • Feb 16, 2020
  • 3 min
Articles

Marketing Expert interview Series #1: Michala Svane, Tivoli (Denmark)

We’ve long wanted to shine a light on some of the great marketing experts in the industry, and we recently had the opportunity to sit...
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Are You Managing Your Top Customers Effectively?
Martin Gammeltoft
  • Jan 29, 2020
  • 2 min
Articles

Are You Managing Your Top Customers Effectively?

What would you do if you found out that only 25-40% of your top customers had an upcoming visit planned? Well, looking over our clients,...
70
Activity Stream Included In The Google Marketing Innovation Program
Martin Gammeltoft
  • Nov 18, 2019
  • 1 min
Articles

Activity Stream Included In The Google Marketing Innovation Program

Google recently launched the Marketing Innovation Program (MIP), an “incubation program for tech companies in EMEA that have the...
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Key Considerations When Selling A Major Event
Martin Gammeltoft
  • Oct 28, 2019
  • 4 min
Articles

Key Considerations When Selling A Major Event

Whether you’re putting on a festival, major sports event or big theatre production, there are a number of key considerations that should...
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Our Guide To UTM Tags And 4 Top Tips On How To Use Them
Martin Gammeltoft
  • Oct 28, 2019
  • 3 min
Articles

Our Guide To UTM Tags And 4 Top Tips On How To Use Them

Imagine sending a letter to a friend, you write down their address in the middle, you put on a stamp and finally your own address at the...
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ESPORTS At The Australian Open - A Growing Entertainment Opportunity
Martin Gammeltoft
  • Oct 7, 2019
  • 4 min
Articles

ESPORTS At The Australian Open - A Growing Entertainment Opportunity

“We’re proud of our reputation for delivering world-class events and are always looking at new opportunities to reach more people. The...
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Knowing Your Audience - A Guide To Segmentation
Martin Gammeltoft
  • Sep 15, 2019
  • 4 min
Articles

Knowing Your Audience - A Guide To Segmentation

One of the most powerful tools for anyone working in the events industry is knowing your audience and how to speak to them. People attend...
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Tell Me Your Section And I'll Tell You Why You Attend
Martin Gammeltoft
  • Aug 27, 2019
  • 2 min
Articles

Tell Me Your Section And I'll Tell You Why You Attend

Can you tell something about a person from the seat they are sitting in? Well yes, it turns out. At least if the seat is in a stadium,...
330
How To Fill The Seats - Everytime
Martin Gammeltoft
  • Mar 25, 2019
  • 4 min
Articles

How To Fill The Seats - Everytime

GROWING REVENUE AND AUDIENCES AT OLAVSHALLEN CONCERT HALL At Olavshallen the ambition is clear: “We want to be the preferred venue – both...
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