Peter BekMay 26 minArticles4 Tips for Improving your Email DesignWith the constant expansion of digitalization and the high volume of emails being sent, there is a higher demand than ever before that...
Natasha BoyeJan 196 minArticlesA Guided City Map From The Activity Stream OfficesSince Activity Stream is becoming more international, we thought that we would make a ‘city-guided tour’ for our visitors, if you happen...
Peter BekJan 144 minArticlesWhat is a UTM tag and why is it so important?The more that you know about your ticket sales, the better, right? If your marketing campaign goes well, you’ll want to know why. And if...
Natasha BoyeDec 1, 20214 minArticlesThe Top 3 ROI When Focusing On Email Marketing CampaignsWe all want to spend our money and time wisely, especially when it comes to our marketing efforts. When you look over your spending...
Natasha BoyeOct 21, 20212 minArticlesThe Positive Push From the Apple Mail Privacy Protection (MPP)Apple has recently released their Apple Mail Privacy Protection (MPP) on September 20, 2021. This new feature will be self-activated on...
Natasha BoyeMar 18, 20212 minArticlesWant To Track Your In-Venue Consumption? Maybe You Could Learn From A Bakery Chain...Whether you’re a concert venue, a sports club or a theme park, you’ve probably thought about the potential of being able to match...
Natasha BoyeFeb 16, 20213 minArticlesTools For The Industry - 5 Tools We Love For ProductivityFor many organizations, having a dependable toolbox can make all the difference when it comes to maintaining an efficient workplace,...
Martin GammeltoftJun 3, 20201 minArticlesSocial Distancing And Seating – Letting An Algorithm Run Loose - Part 2Since the first trial – using an algorithm to design the optimal seating plan under social distancing restrictions – there are now new...
Martin GammeltoftMay 18, 20203 minArticlesSocial Distancing And Seating – Letting and Algorithm Take ControlOver the last weeks, it has been discussed how social distancing will be applied in theatres and venues. As articles have hinted that...
Natasha BoyeApr 7, 20206 minArticles3 Things For Organizations To Do During "Downtime"Instead of focusing on current events, the quarantine period has given organizations some extra “downtime” when it comes to work load. It...
Natasha BoyeMar 30, 20203 minArticlesWhy COVID-19 Will Change You and Your AudienceThe live entertainment industry, along with many other industries, is collapsing during this pandemic. It is leaving many unemployed,...
Martin GammeltoftFeb 16, 20203 minArticlesMarketing Expert interview Series #1: Michala Svane, Tivoli (Denmark)We’ve long wanted to shine a light on some of the great marketing experts in the industry, and we recently had the opportunity to sit...
Martin GammeltoftJan 29, 20202 minArticlesAre You Managing Your Top Customers Effectively?What would you do if you found out that only 25-40% of your top customers had an upcoming visit planned? Well, looking over our clients,...
Martin GammeltoftNov 18, 20191 minArticlesActivity Stream Included In The Google Marketing Innovation ProgramGoogle recently launched the Marketing Innovation Program (MIP), an “incubation program for tech companies in EMEA that have the...
Martin GammeltoftOct 28, 20194 minArticlesKey Considerations When Selling A Major EventWhether you’re putting on a festival, major sports event or big theatre production, there are a number of key considerations that should...
Martin GammeltoftOct 28, 20193 minArticlesOur Guide To UTM Tags And 4 Top Tips On How To Use ThemImagine sending a letter to a friend, you write down their address in the middle, you put on a stamp and finally your own address at the...
Martin GammeltoftOct 7, 20194 minArticlesESPORTS At The Australian Open - A Growing Entertainment Opportunity“We’re proud of our reputation for delivering world-class events and are always looking at new opportunities to reach more people. The...
Martin GammeltoftSep 15, 20194 minArticlesKnowing Your Audience - A Guide To SegmentationOne of the most powerful tools for anyone working in the events industry is knowing your audience and how to speak to them. People attend...
Martin GammeltoftAug 27, 20192 minArticlesTell Me Your Section And I'll Tell You Why You AttendCan you tell something about a person from the seat they are sitting in? Well yes, it turns out. At least if the seat is in a stadium,...
Martin GammeltoftMar 25, 20194 minArticlesHow To Fill The Seats - EverytimeGROWING REVENUE AND AUDIENCES AT OLAVSHALLEN CONCERT HALL At Olavshallen the ambition is clear: “We want to be the preferred venue – both...