There is a lot of valuable data in Live Entertainment and Sports. We all know that. And anyone in the industry will tell you that. But most of us also know that it is very complex and costly to extract the value. Only the biggest organizations have tried – with varying results.

Three years ago, we decided to change that. Why?

We wanted to create the best data tools in the industry, and provide them as-a-service, effectively sharing the cost and giving all organizations the opportunity to use cutting-edge technology such as machine learning and cross-industry benchmarking.

This is Activity Stream. This is what we do. We apply the best technology and co-create our solutions with the leading experts in the industry.

We are out of Europe, with offices in Iceland, Denmark and Serbia. We are driven by a passion for the discovery of transforming how your organization works in a smarter and more effective way by enabling your organization to connect data across silos getting valuable insights and tools from connected data.


We dare to create the best and most innovative solution, which transforms how venues and sports clubs work in a smarter and more effective way by connecting data across silos with an eye to provide valuable insights increasing revenue and customer experience.


We make data work for you.


We are a visionary and innovative team of AI experts, BI specialists, data gurus, marketers, business leaders, engineers and customer success representatives.

Our deep-rooted values express, who we are, what we stand for and how we work.


We are honest and open with each other. We take responsibility and communicate fearlessly to build trust. We are honest about it, when we do not possess the required knowledge or skills to complete a challenging task and need help from our colleagues. We figure it out, learn from each other, and move forward together.


We listen to each other and our customers because we are curious and empathetic. We treat each other with respect and understanding, and we each have a voice - but not always a vote. We believe informed decision making is key to success. Therefore, we value our different opinions and view feedback as extremely fulfilling.

Solution oriented

We are adaptable, resourceful and solution oriented. We do not focus on problems and why they emerge. Instead we find a solution, fix it, and make it beautiful again. We view our mistakes as valuable learnings and a way to discover new opportunities in order to create change and continuous improvements.

  • Alexia Liatsos

    Business Developer

  • Dominic Long-Innes

    Business Developer

  • Amalia Robinson

    Customer Success Representative

  • Einar Sævarsson

    Founder & CEO

  • Martin Gammeltoft

    VP, Commercial Operations

  • Helgi Helgason

    Chief Technology Officer

  • Thorbjörg Sæmundsdóttir

    VP, Operations

  • Samuel Biscoe

    Partnership Developer

  • Sander Jõesaar

    Customer Success Team lead


Activity Stream is supported by fast growth investors who along with the team have an extensive experience in corporate scaling and globalization.

Frumtak Ventures invests in early stage innovative companies that are post seed and show great potential for growth.

Eyrir Sprotar focuses on supporting promising ventures for international growth and value creation, fully in line with Eyrir’s “Buy & Build” philosophy.


Activity Stream has received public funding from The European Union and The Icelandic Centre for Research, who support research, innovation and development activities

  • The role of the Technology Development Fund is to support research and development activities, which aim towards innovation in Icelandic industry.

  • This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement no. 815073.